Ford Pro - 360 Campaign

One political moment, 13 working days - a campaign made possible by deciding differently.

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The Moment

A new state EV subsidy, a national press conference - and Ford’s answer: a 5,000 € bonus, für alle alle. One fixed moment. No flexibility. Ford’s Brand & Media Lead DACH said it publicly: “13 days from production to go-live!”

The Clock

The classic path from concept to delivery takes 12+ weeks. The window was 13 working days - with Christmas in the middle. Timing over comfort.

The Build

A full press-conference world - location found, set built, extras cast - inside the window, over the holidays.

The System

Engineered for reactiveness: parallel workstreams, daily stand-ups with the client, live dashboards, decisions on the spot.

The Cast

Casting run like everything else: clear roles, fixed slots, no loops. Every scene planned to the minute - so top talent could say yes on short notice.

The Faces

Selfiesandra, Bruce Darnell, Frauke Ludowig, Ralf Schumacher - secured, shot and delivered inside the window.

The Echo

The press called it „blitzschnell“. We’d put it differently: nobody worked faster - the decisions just stopped waiting.

The Challenge

A new state EV subsidy, announced with a national press conference. Ford decided to answer with a move of its own: a 5,000 € bonus - für alle alle. The catch: the moment was fixed. No extensions, no flexibility, Christmas in between. The classic path from concept to delivery takes 12+ weeks. The window was 13 working days. In most setups this idea dies quietly - death by a thousand approvals. When the feedback loop is slower than the market, the opportunity is gone before anyone says no.

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The Orchestration

We didn’t compress the work - we removed the drag on decisions. Clear roles with explicit decision space: everyone knew what they could decide, so decisions happened where the work happened. Fixed budgets per team: negotiations eliminated before they could start. No micro-approvals - agile governance, building the plane while flying.

Parallel workstreams instead of a linear chain, daily stand-ups for shared context, live dashboards, decisions on the spot - Ford, Odaline and fount.space working as one integrated unit.

That architecture is what made the impossible timing routine: a full press-conference world found, built and shot - and Selfiesandra, Bruce Darnell, Frauke Ludowig and Ralf Schumacher cast, filmed and delivered, with the Christmas holidays in the middle of it all.

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The Output

148 assets in 13 working days - brand to performance, a full 360 campaign, live in perfect alignment with the national press conference. Measured against the classic process, that’s 2–3 months of waterfall saved - not by working faster, but by deciding differently. And the real result is bigger than the saving: without this architecture, the campaign wouldn’t have been late. It wouldn’t have existed.

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